Animal lovers, Londoners, entrepreneurs, people just like you. Supporting pets and their owners alike began with a passion for enriching lives of all species that call our community home. As far as we are concerned – there is nothing better than to be surrounded by furry companions. We believe that like humans, our pets are what they eat. It is this principle that we follow when sourcing each product that we proudly provide to assist your pet in maintaining their optimal health and living a happy life.